Women have more appetite to create their own business in Portugal, Poland and Greece in the EU. Outside the block, however, Ukraine is home to an even higher aspiring female entrepreneurs report, a new study shows.
Women in Ukraine are more willing to create their own business compared to the rest of Europe, according to new research ordered by MasterCard.
Of all Ukraine women, living in a war zone and face very difficult circumstances, two -thirds (66%) say they plan to start their own business. Among those who consider the same thing, the ratio is even higher among the younger generation, with over four to General Z (83%) who want to get this dance.
Female entrepreneurs are playing a critical role in economic development, resistance and recovery, Mastercard said, adding that they are also directed supporting a positive change in the world.
“For example, the entrepreneur and mother Inna Bozhko, the owner of the barbers including in Kharkiv, Ukraine. She used our support through the MasterCard Center for comprehensive growth to open her closet with a special space for children with disabilities, which are affected by the Sound (her eight -year -old daughter). Payal Dalal, Global MasterCard programs.
Ukrainians, both men and women, cite the lack of funds as the main reason they have not yet started a business (65% of men and 76% of women). Women also named the lack of experience (47%), knowledge (36%) and self -esteem (38%) are the main factors that keep them from starting a business.
Ukrainian women are more interested in opening their business in online sales (22%), education, including tutorialization (17%), agriculture (15%) and food and drink (15%).
Where else in the EU are the most interested women for venture?
Raised by many Genz entrepreneurial spirit, more and more women in the EU are returning to set up their own business to gain financial independence, improve work-life flexibility and make a change in the world.
According to the report, carried out in 41 countries around the world, four in ten European women have considered the management of their business, this ratio is the highest among General Z (62%) and millennial women (53%).
Within the EU, Portuguese women are more willing to create their own business and they are also twice as comfortable with basic financial abilities, such as the treatment of savings and budgets than the European average woman (21%).
“Our data revealed that Portuguese women (62%), Polish (47%) and Greek (46%) are more likely than the European average woman (40%) to consider the start of their business,” Dalal told Euronews.
According to the report, those who not only consider them, but actually plan to create their own businesses in these countries are also numerous – in Portugal, 56%; in Poland 36%; and in Greece 46%.
Making some good in the world is a leading push for General Z
After the added appetite for venture, the report shows that General Z women in Europe are most likely to start a business to do ‘something good for the world’ (19% VS 13% Millennials, 14% Gen X and 16% Baby Boomers).
In reflecting this, education and child care are among the three main sectors with which European women Gen Z would like to start a business in. However, the first place is reserved for cosmetics, which is so far the most popular sector for this generation (26% VS 10% European average among women).
What are the obstacles that women face in Europe when they create their own business?
According to the report, concerns about the risk of failure (31%), lack of financial resources (29%) and lack of experience (28%) are the main obstacles cited by women who have not yet started their business.
Faith is also an important challenge for women, who also say that they disproportionately fight careful commitments (both children and older family members).
advertisementHow technology can strengthen female venture
Leaders from MasterCard as well as Amazon web services agree that there is a great potential for digital technologies to transform the composition and direction of small businesses, and women entrepreneurs can benefit particularly from these.
“In the coming years, I would hope to see obstacles for women entrepreneurs overcome through the growing use of digital technologies, which themselves have to fit in to take care of the needs and skills of smaller businesses.”
“From increasing operational efficiency to expanding market achievement, digital means offer unprecedented opportunities to increase scaling, resistance and growth,” Payal said.
Tanuja Randery, Vice President and Managing Director of Amazon Web Services and Powerwomen network founder, said, “The latest advances in technology, with the General, are opening up great opportunities for female entrepreneurs – reducing barriers for entry, automating tasks to improve productivity.”
advertisementShe also emphasized that “to accelerate female venture and enable the next one in Europe, we need to ensure that women have access to the right sponsors, networks and funds of enterprises/government to help them navigate these opportunities with confidence.”
Randery told Euronews Business about her experience growing up in India and being inspired by her father to work in the technology sector. Today it represents one of the five best technology companies in the world, Amazon, through its branch of online services. She shared her thoughts with the Euronews business on what can inspire the next generation of female entrepreneurs.
“All three parts of the tips I would have for women while they follow their careers are: a) have a plan” Remember what Alice said, if you don’t know where you are going, every road will take you there; b) Find your sponsors, “women are finished and under -sponsoring, and c) play to win not to fit, take risks, be mobile (move places, industries, functions) – and get impressed, but in the end you don’t forget who you are, what makes you happy and best.”