Ethics still relevant to business – Darden’s report online

Does the parties of interest to business still matter to a climate dominated by the raw decision -making, the game of power?

Proponents of stakeholders such as Darden ED Freeman Business Professor say the answer is yes, even when corporate leaders withdraw from commitments to workers and political leaders today adopt massive changes that will deeply affect employees and other stakeholders.

“The possibility for businesses to grow is great,” Freeman said.

The new research suggests that it is exactly what people want.

A recent study by appreciating what people expect from American corporations rank ethical leadership as people of reception 2 have for business. This result increased from country number 7 last year.

Similarly, respondents listed the reception that corporations “communicate transparently” increased in rank no.4 this year, from no. 12 previous survey.

Result no. 1: People expect and want fair, lively salaries.

ANNUAL American views on business surveyConducted by Just Capital, it is intended to identify what the public expects from the business, which issues are most important, and where it is possible for business leadership.

Just Capital was founded in 2014 by a group of business, finances and civil society who “believed business and markets can and should be a greater strength for the better”. Founding members include investor Paul Tudor Jones II, who earned an economic degree from the University of Virginia.

Freeman, who regularly collaborates with JUST Capital, said this year’s study results are not surprising, as they adapt to a model of public sense of ethical behavior, rights to employees and other stakeholders such as suppliers, communities and Investors.

“If you ask American people what they want for their business, they want them to create essentially values ​​for their stakeholders. This is the brief form of what this study says, “Freeman said.” They set up fair salaries that relate to clients properly and ethics, at the top of the list. This is not a strange idea. What is what people expect. ”

The capitalism of the stakeholders is widely defined as a business approach in which a company or organization considers how its actions will affect all groups of stakeholders, rather than fulfilling a responsibility for shareholders only. Access requires consideration of employees, clients, suppliers, community and environment – as well as shareholders.

The capitalism of the stakeholders or the theory of the stakeholders have long been essential to the curriculum and values ​​of the Darden school. Freeman, who has learned the theory and ethics of stakeholders in Darden since 1987, has been entrusted with articulating the original principles of stakeholders in a business context in his book “Strategic Management: An Access of Stakeholders” .

Only Capital said that the latest surveillance results feelings of mirrors expressed by voters in the November 2024 election cycle: “Americans are concerned about their economic well -being, how they are treated as consumers, to be able to support families of and they seem distrust of institutions as they constantly require increased transparency, corporate responsibility.

For Freeman, the results strengthen Darden’s commitment to learn responsible leadership, while giving corporate and government leaders more reasons to think about how their decisions affect others.

“When the effects are not good, you are partly responsible for this,” he said. “Interested parties are also responsible, but you are partly responsible for the effects of your actions. This is only ethics 101.”

10 The main poll issues that public members identify for the business:

1. Pays a right, alive salary
2. Acts ethically at the level of leadership
3. Supports the welfare of the worker
4. Communicates transparently
5. Provides the benefits and balance of work-life
6. Supports the advancement and training of workforce
7. Treats customers in the right order
8. Offers the right prices
9. Creates work in the SH.BA
10. Protects customer privacy